#MarketingMonday: Make your author blog stand out

We're back with another week's worth of #MondayMarketing tips, tricks, and stories. In this installment, we're wrapping up our 3-part series on the importance of maintaining an author blog for every great author's platform. If you remember, in the first installment, we explained why it's important to blog. In the second, we gave you some tips to … [Read more...]

#MarketingMonday: An Author’s Conundrum – Author-Driven Marketing

You finally found the courage to write your book, and you actually accomplished it. Congratulations, you did it! It is a great achievement; you are the author of a published book. After patting yourself on the back, however, you will soon remember that you did write it hoping that people would actually read it. But how can people read a book they … [Read more...]

#MarketingMonday: Solving the Author Blog Content Conundrum

Two weeks ago, we discussed the importance of maintaining a current author blog to boost your relevancy and authority. This week we want to continue along the thread of author blogs to delve into the conundrum plaguing authors: What in the world do you write about? Author Blog Content Creation Made Simple Rule #1: Write what you know. You've … [Read more...]

#MarketingMonday with SOOP: The Importance of Author Blogs

Whether you're a budding author or a seasoned professional, developing a robust blog is an important way to connect with your readers. However, many authors miss the boat on this very simple step. Don't be one of them. Today we'll discuss why having an author blog is important, next week we'll share ideas on what to write about, and we'll conclude … [Read more...]

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