The SOOP Team

Something Or Other Publishing has assembled a talented team of experienced professionals to help authors excel in every step of the publishing process, from concept to market. Each service is available individually to any author, or as part of a larger package for authors publishing with us.


Beth Rule
Beth Rule
Director of Publications
Beth Rule is passionate about holistic health, fitness, travel and the great outdoors and has traveled to over 43 countries. She is also a lifetime student of the Bible, and her service in Christian youth work spans three decades. She is a continuous learner, holds an MBA and is English/German bilingual with additional studies in Russian, French and Spanish. Her professional experience includes work for a Christian non-profit publishing firm, an IGO, private clients, and both Fortune 500 and mid-market industrial service companies, with over 23 years in the international arena. Beth has held various business roles focused on commercial and project management, legal and compliance, and accounting and finance, with a focus on delivering results both in a startup environment and large enterprises.
Alia Luria
Alia Luria
Director of Anthologies
Alia Luria is an award-winning author, a seasoned attorney, and a tech-focused entrepreneur. She also holds an MFA from Fairleigh Dickinson University. Alia balances creativity with business acumen and believes that all creatives have it in themselves to take their passions from dreaming to doing. She is excited to be part of that journey for writers and to support them in their publishing endeavors, whether that’s providing developmental critique, brainstorming platform ideas, or just cheerleading. Alia is here to help us produce anthologies by crowdsourcing stories/ research papers/ essays from submitters from the Religion category on our contest along with submitters brought through RFP’S main communication outlets.
Kate Johnston
Kate Johnston
Author Success Coach
Kate is a writing coach and book editor with over ten years of experience offering personalized coaching and editing to both experienced and developing writers who are eager to craft engaging stories and build their skills to successfully write with confidence, joy, and rumbling creativity. When she is not engaged in private coaching for writers, story development, content, developmental, and copy editing, Kate is offering in-person and online writing programs as well as creative development courses.  SOOP is very proud to incorporate Kate’s coaching into our free platform offerings, through the use of her videos, and to be able to offer her services directly as part of our Author Driven Publishing Certification program.  Learn more about Kate at


Diana Vidal
Diana Vidal
Manager of Operations
Diana is an International Business professional with experience in the world of Digital Marketing. She previously worked in a public relations agency for Samsung Electronics and has a high knowledge of CRM, Social Media Management, and Web Design. Diana is passionate about art and trying new things!


Jesus Bracho
Director of Marketing
Jesus E. Bracho is a growth hacker, with a degree in Business Administration from Santa Fe College. His specialties are small business strategy, copywriting, and social media marketing, and he brings these skills to bear both for SOOP and our Authors, leveraging his roots developed in delivering small assistant jobs and his own experience as the business owner of two start-ups in his home country. His vision, adaptability, and empathy have shaped him to become SOOP’s Marketing Director, leading a team of resources who are responsible for SOOP’s overall Marketing efforts.
Christian Parish
Digital Marketing Specialist
Christian Parish has been managing the paid digital marketing efforts for SOOP since February 2020. Christian has worked on digital campaigns for a variety of organizations with a background in performance marketing and analytics. Christian helps authors promote their works, connects readers to relevant story ideas, and offers a digital strategy for SOOP’s goals. SOOP is pleased to grant Authors in our Author Certification Program direct access to Christian to assist them in how to expand their readership across new audiences.
Veronica Coello
Digital Arts & Media Design
Veronica Coello is a UX Designer with excellent skills and experience in Canva and Adobe Illustrator. She has developed her expertise by working with retailers, local magazines, and online stores. Veronica is always catching up to new trends to keep the SOOP brand fresh and take our marketing materials to the highest level.
Lamuye Adewale
Social Media Marketing Specialist
Lamuye Adewale is a Lead Operations assistant with a focus on social media and email marketing as well as routine operations. Lamuye holds a Social Media Strategy for Small Businesses and International Field Experience Certificate awarded to him in The Gambia. Lamuye has been with SOOP since July 2019.
Miguel Torrellas
Miguel Torrellas
Miguel Torrellas is a writer and reporter from the University of Florida, where he graduated with a Bachelor of Science in Journalism and a minor in Latin American Studies. While he tends to focus on music and film as his favorite subjects to cover, he has handled everything from social work to local business and city government, both as a representative of North Florida’s WUFT News and as an independent creator. After years of working in multiple international environments in customer relationships and content managing, he has developed strong interviewing and editing skills, making him a strong addition to any communications-based endeavor. 


Catherine Bordeau
Copy Editor
Catherine Bordeau has worked as an editor for multiple publishing houses both in the United States and abroad. Catherine holds degrees in history, writing, ethics, and education. She has worked on numerous book projects, with a healthy balance between fiction and education curriculum. Her favorite aspect of being an editor is the endless learning that accompanies the dive into a new text—how each author sees and explains the world differently. After more than a decade in New York City, she is currently freelancing and is based between Austin and Mexico City.
Michael Grossman
Interior Design
Michael has over 20 years of experience in print design, multilingual typesetting, and prepress with the main focus on books, magazines, and brochures. He works on a whole range of programs such as Adobe CC and Microsoft Office. While studying graphic design, his first design job was with a small print shop where he learned as much about design and the overall print process through hands-on work as he did in the classroom. From there, he’s worked in a variety of design jobs, both full-time and freelance. Since moving to Prague, Czech Republic, he also began including multilingual typesetting into his wheelhouse of skills in which he learned the individual nuances and rules of typesetting in nearly all European and East Asian languages. Highlight book projects include working with publishers like The Times Books and HarperCollins, with the first being sponsored by UNESCO and another being the Atlas of Canada sponsored by Canadian Geographic. He has also worked with a whole host of independent authors covering a wide range of subjects and formats such as coffee table photo books, novels, textbooks, Bibles, study guides, and travel guides. And he has also worked with a number of smaller publishers (including Something or Other Publishing) on an equally diverse range of books.
Dragan Bilic
Cover Design
Dragan Bilic is a Bachelor of Arts graduate with seven years of graphic design experience. Dragan specializes in book covers and internal layout design. He is a top-rated designer of the Upwork community with over 450 references, and a multiple award winner at 99designs and Designcrowd web platforms. Dragan has a rich experience working with individual authors as well as with publishing companies among which are: Gefen Publishing from Jerusalem, Secant Publishing USA, and Electric Reads UK, among others.
John Irvin
Editing and Proofreading
John Irvin is an independent proofreader. He likes the title “the Word Doctor” and enjoys being on the front lines in the publishing process. Having obtained a BA in Humanities, he’s also come to enjoy reading books on proofreading, editing, publishing, and growing businesses. John believes every person has at least one book inside them, but when sharing our work with the world, we should take care it’s not trash. This is why he started IrvinProofreading. To help writers and authors put their best foot forward in publishing.
Helen Cook

PrimeStar Publicity and Public Relations is owned by Helen Cook, with principal offices just outside of Houston, TX. PrimeStar Publicity provides publicity, marketing and public relations services for publishers, authors, and artists.

Cook, who was a Vice President at The B & B Media Group, for many years, started PrimeStar Publicity and Public Relations in 2011 after relocating to an area just south of Houston, TX. Helen is a familiar, trusted, face within the industry and has valuable, professional, relationships with the faith-based and mainstream media. Cook has more than 32 years of publicity, public relations, advertising, and marketing experience to her credit.

Rebecca Nutting
Lead Proofreader

Rebecca Nutting has roots working as an in-house editor and social media manager, and now provides editorial services as a freelancer to a wide variety of clients and publishers. She loves the excitement and variety of working as a freelancer, where no one day is like another. She has a BA in English from Boise State University, with an emphasis on Literature. She has attended, and/or worked, myriad events such as the AWP Conference, the LA Times Festival of Books, and the Iowa Writers’ Workshop, and is a published writer in various literary publications across the country. When she isn’t reading for work or pleasure, you can usually find her somewhere in the mountains: trail running, mountain biking, snowboarding, or paddle boarding with her pup.

Contest Judges & Curators

Daniel Sanderson
SOOP Contest Judge and Anthology Curator 
Daniel is the Founder and CEO of planksip®, which has a registered Canadian trademark describing a methodology of promoting and propagating thought concepts and intellectual property for non-fiction authors and Academics. As a Science and Philosophy writer, Daniel is an active blogger, author, and father of two living on Vancouver Island. As self-described “Flâneur”, Daniel draws inspiration for his epistemological schema on topics related to Newtonian Giants, Artificial Intelligence, Free Will, Philosophy, Psychology, Mathematics, and Quantum Physics. Phrases like, “driven by Data and propagated through the Praxis of planksip®”, summarize his “modus operandi” of Truth supported by evidence and evolution.

Something or Other Publishing, LLC