A well organised and well-written landing page can generate interest in both you and your book. If you get a potential reader to visit your page, you increase the chance that they will make a purchase or download content.
Read on to learn how to make your website’s landing page more appealing to a reader. By applying these tips, you’ll increase your chances of turning a website visitor into a dedicated readers.
Planning is key
Before you create a landing page, it’s important to decide exactly what you want it to achieve. Do you want the reader to buy your book, download a free sample or subscribe to your blog?
The whole purpose of a landing page is to inspire action. By defining your goals before writing, your page will be more focused and effective.
You had me at hello
An eye-catching headline will grab the reader immediately! As soon as a visitor clicks through to your landing page, you have just a few short seconds to grab and retain their attention.
The more time a person spends on your page, the more chance there is that they’ll follow through and convert by completing the action you planned your page to achieve.
Clear and relevant
All pages on your website need to be clear and relevant. Remember, your goal is to get people interested in your book. Information that is not generating interest will cause conflict and confusion.
To generate interest in your book, you should include:
- high-quality images of the book’s cover
- A well-composed blurb that entices in the reader
- A professional picture of yourself as the author
- A Free sample of the first few chapters of your book (choose your cut off carefully! You want the visitor to buy the book after all)
As you gather content for the landing page and consider its layout, remember to keep your audience at the forefront of your mind. You want the target demographic of the book not to feel alienated.
Bonus tip: Many independent authors build their own websites using website builders. These template-driven applications make creating landing page templates quick and easy.
Customer reviews
Reviews are an excellent way to drive the reader’s interest in your novel! That neutral voice is invaluable to book promotion.
When considering reader reviews, think about:
- The length of the post – if you have an awesome review, but it is very wordy, choose something snappier, even if it’s not quite as powerful
- Picking the best – it goes without saying to choose 4 or 5-star reviews that talk positively about the book
- Your audience – remember to think about those reading the reviews. Choose reviews by people who exemplify your target demographic
Word of mouth is a great way to generate interest in your book and this is just as true when it comes to landing pages.
Call-to-action button
One of the most important features of a successful landing page is a ‘call-to-action’ button. Without one, your readers won’t know what to do next once they’ve skimmed your page.
Call-to-actions:
- Drive sales
- Create email lists
- Make a page feel more urgent
If it’s important to plan out a goal for your page (as mentioned at the start of this article), it’s even more crucial to make it a key feature of the page that results. You need to make your potential readers aware of how you want them to follow up on the interest you have ignited.
Internal links
If someone has taken an interest in your novel, and you have another web page that could interest them, why not add a link?
You might want to link to:
- Blogs
- Articles (e.g. interviews in an online magazine)
- A well-written bio page
All of which could help generate further interest in your book. A potential reader might choose to subscribe to your blog and become a fan. Which would be a big win for you.
To sum it up…
When a potential reader visits your landing page, you want them to be one step closer to buying a copy of your novel. The goal of your landing page is to generate interest in a book that you are proud of.
There are many excellent examples of author landing pages out there. Like these, you want your book to stick in the memory of any visitors to your page. If it does, they’ll click the ‘Buy Now’ button and you can enjoy seeing your book sales rise.
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Author bio:
“Scott Gilmore is an author from Bangor, Northern Ireland. He was a teacher for over ten years and used his passion for working with children to inspire him to write his debut novel, Inside Iris. Scott studied English Literature (B.A.) and Creative Writing (M.A.) at university and is an author, blogger and online content creator.”
LINKS
https://www.ukwebhostreview.com/free-website-builders/
https://bookworthy.com/book-landing-page/
https://selfpublishingadvice.org/landing-pages-for-marketing-self-published-books/
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