Meet The SOOP Experts

Something Or Other Publishing has assembled a talented team of experienced professionals to help authors excel in every step of the publishing process, from concept to market. Each service is available individually to any author, or as part of a larger package for authors publishing with us.


Wade Fransson

SOOP Founder

Wade Fransson is an author whose experience in business (for-profit and non-profit), education and technology led to the creation of SOOP’s Author Driven Publishing model. SOOP’s mission is to unite Authors, Readers, and Providers through a revolutionary book publishing platform.

coming soon

Glen Edelstein

Director of SOOP Publications

Glen Edelstein, uses a collaborative approach to the design process. This approach to conceptual book design ensures that your vision for both the interior and exterior of your book becomes a reality. Glen works to ensure that your book is developed as one cohesive package. His 25+ years as an Art Director, and Designer for the big 5 book publishers will guarantee the highest quality product.

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Grace Dela Cruz

SOOP Social Media Support Manager

Grace Dela Cruz has a strong background in Social Media Management and business development via Social Media Platform and performance-based advertising.
She applies a performance-driven advertising strategy to connect her Clients with the relevant audience to boost clients’ acquisition and drive ROI for marketing campaigns via Social Media


Jessica Robinson

SOOP Operations Manager

Jessica Robinson uses technology to monitor and improve the way clients do business.  She helps to plan out marketing strategies while taking into account the needs of the client and incorporate those needs into new plans.



Something or Other Publishing, LLC