Meet The SOOP Experts

Something Or Other Publishing has assembled a talented team of experienced professionals to help authors excel in every step of the publishing process, from concept to market. Each service is available individually to any author, or as part of a larger package for authors publishing with us.

Mark Heinz

Director of Editorial Services

Mark Heinz has extensive experience with print publications, dating back to the late 1980s. After graduating from the College of Journalism at the University of Montana (Missoula), he landed his first job as a reporter in Dillon, Montana and went on to work for several newspapers and magazines across the Mountain West. He also edited or helped re-write several non-fiction books and coached writers, novice and seasoned.  Likening the pace, pressure and exacting standards of newsrooms to “the Marine Corps for writers,” Mark believes in combining the no-nonsense approach of the editors he came up under with constructive guidance, toward the goal of improving and refining the author’s voice.

Glen Edelstein

Director of SOOP Publications

Glen Edelstein uses a collaborative approach to the design process. This approach to conceptual book design ensures that your vision for both the interior and exterior of your book becomes a reality. Glen works to ensure that your book is developed as one cohesive package. His 25+ years as an Art Director and Designer for the big 5 book publishers will guarantee the highest quality product.

David McKnight

Marketing Plan Account Representative 

David McKnight ensures that our Client Authors’ questions are answered quickly and accurately, that SOOP’s efforts are aligned with their goals, and that SOOP staff members are always available to our valued Client Authors. David has over two decades of experience in the Book Printing and Publishing Industry serving authors and publishers around the world. As a consultant, coach, branding, and marketing expert his goal is to help more authors navigate the book publishing industry and to realize their goals to get published.


Christian Lee

Director of Premium Programs

Christian Lee manages a variety of functions at SOOP, including the delivery of Marketing Plans and the Anthology Program. Christian previously worked for SOOP from 2014 to 2016 as Marketing Manager and has experience in most aspects of the publishing business from roles he’s had in other publishing companies.


Jessica Robinson

Operations Manager

Jessica Robinson uses technology to monitor and improve the way clients do business.  She helps to plan out marketing strategies while taking into account the needs of the client and incorporate those needs into new plans.


Something or Other Publishing, LLC