‘The Content Marketing Playbook’ By Usman Gulma

This playbook is designed to help marketers & entrepreneurs out there who are trying to make their businesses more relevant in the eyes of customers without sacrificing their business values. The aim of this playbook is to make you fall in love with marketing once more but this time around, from a different angle and a different perspective.

Marketing has long been seen as a tool to maneuver public interest and often times it’s in these efforts that we lose ourselves and our values eventually, as we try to do all we can to please the public. This playbook aims to tackle exactly that.

By rethinking marketing in such a way that adds value to our businesses and at the same time our own communities we grow even more organically, sustainably, and overall much more effectively for the long-term future and prosperity of all business.

For this playbook to achieve its planned objectives our main philosophy is not just about thinking different but “thinking it big.” Our aim is never to settle for less as we try to re-establish the fact that content is truly is king.

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