‘Infotainment: Guide to Effective Sales Presentations’ by Jeff Mildon

Presentation skills are very useful in many aspects of work and life. Developing the confidence and the capability to stand up in front of an audience and convey meaning and value is extremely helpful for self-development too. Delivering a successful presentation simply takes some new skills, a little preparation and practice. We will explore presentations in 3 parts. First, we will talk about preparation activities including planning, writing, development, equipment, and discovery. In my opinion, preparation is the biggest factor to a successful presentation. Next, we will cover techniques used during the presentation. Lastly, we will talk about post-presentation activities. We will discuss debriefing and evaluating feedback to help prepare for next steps or to enhance your next presentation. Tips and tricks for presentations must be applied and internalized to a presenter’s unique situation and style. A presenter can recite a memorized, canned presentation and follow all the right rules “by the book” and end up seeming disingenuous to the audience. Presenters must believe and care about what they are saying to be effective communicators. Audience members are much more accepting of information and new ideas if presented in a positive interesting manner.

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