“Climbing the Cross Cultural Cliff” by Rali Panchanatham and Wade Fransson

Ten years ago an American Executive/Philanthropist met with a successful Indian CEO to discuss an innovative approach to helping the 400,000 homeless children of Chennai. That effort ultimately failed due to the cultural divide between the East and the West, but the relationship struck by these two men endured. Over the years they’ve continued to work together, exploring ways to leverage the strengths of divergent cultures with common interests.This collaborative book to bring ten stories to life, each one highlighting a key challenge faced by businesses and non-profits in today’s world of creative destruction, dis-intermediation and globalization. Taking turns, they share their experiences using powerful real life examples of how companies and individuals have alternately experienced great success, or failure, in realizing their ideas in today’s brave new global village. Crossing the Cross Cultural Cliff
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