#Marketing Mondays: Choosing your Post and Blogging Topics

As an author, you may wonder what your audience would like to see on your blogs and posts. 

The answer is simple: give your readers something memorable! 

Tell them a little bit about yourself and where you are on your writing journey. Give them something that screams something personal about you and your work. Doing this will up your odds of someone reading what you are writing. 

However, posting on social media can be a daunting thing. First, it makes you think about your writing and who you are as a writer. Then, questions start arising: What image do you want to present to your audience? Do you want them to like you, or do you want them to keep coming back for more? 

When you grow your network through social media, you need to concentrate on what the people you are networking with are interested in. Similar interests will help you determine what your posts and blog need to talk about. Capturing the attention of your target audience is one of the hardest things you do as an author, so give it some thought, post a few different things, and see what your audience reacts to most. 

Blogging is an entirely different thing. First, you have to make a blog about things your audience wants to know about you and your writing. For example, you could write about yourself and how you decided to become a writer and follow up with a snippet of your stories to showcase your writing style and what you are trying to accomplish. Then, after you have established yourself, ensure that you keep their interest by posting about things they are interested in and you at the same time so that they correlate the two things together.

Focus on the audience and their necessities, not what you want to blog about. For example, if you have an audience interested in horror, try to blog or post about something relevant to your genre or subject matter. If you go and see a horror movie write a review about it. Writing reviews will show your audience that you are willing to explore more than just your writing. 

Once you are used to posting on Twitter, Facebook, and your blog at least once a day, it becomes clearer where you are heading as a writer. Your first posts may not be the best, but with time you will get better and more people will react. Add a unique piece of yourself to every blog and post, and you should successfully gain a decent following!


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