#Marketing Monday: Building a Fan Base Before You Publish

Fanbase

I bet you are wondering how you would be able to build a fan base before you publish? Building a fan base is something that an author needs to do before you even get started writing. This will help you publish your book and generate the buzz you want. If you already have a loyal fan base, then you have nothing to worry about when getting ready to publish. They will tell their friends about you when you post, and it just grows from there. I want to give you a few tips on how to generate a fan base. Somethings you should do and somethings you shouldn’t. Once you build this fan base, you have to keep them interested in you and your work. That is where all the hard work comes in. 

One of the main things you should not do is start a blog, or social media account a few months before publishing. Gaining traction may make you feel like you are accomplishing something, but you aren’t hitting your target audience. Starting so late will only hurt you in the long run. The people that are reading your new blog and responding to your social media may not be the people that would want to buy your book. You don’t want to target the people that are liking your posts and possible commenting on them. You want the people that would enjoy your work. Just because they comment and like the work doesn’t mean they would buy your book. 

 

 fanbase

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So now what you want to do is create a website for you and your posts. You will need a domain name and a host site like WordPress. Using a host site and creating a website will help you to stand out from all the authors that are already out there. Your unique style is what they are looking for in an author. Once you have the domain name and host site, you will need to set up a newsletter signup. That way your readers will have a place to get exclusive information from you. Give the people that sign up something in return. For example, if they sign up for your newsletter they can get pre-released information about your book or even an exclusive short story you wrote.

The next thing that you will want to do once your site is set up. You will want to start giving your audience little pieces of your writing. For example short stories, poems, even excerpts from your book. You could also give them a few chapters of your book because they are loyal followers. Thing like this will get the right audience reading your stuff. After you have posted some of your work, you now have something you can post about on Facebook or Twitter. Posting about your work will also help you generate a buzz about your work and what you will be doing next. Giving your audience incentive to stay is what creating a fan base is all about. 

 fanbase

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Now that you have posted about your work and created a place for your fans to learn about you, you should be well on your way to success. You just have to make sure that you keep them interested by posting at the very minimum once a week. Posting once a week will let your audience know that you are working hard to keep them tuned into what you are doing and what progress you have made since the beginning. Keeping your fan base interested is the hardest part of the job. If you can do this, when you get ready to publish agents will notice that you already have a following and that will help them decide if you are what they are looking for when you query them. 

Links:

http://lindsayburoker.com/new-author-series/new-author-series-how-do-you-build-a-fan-base-anyway/

https://www.forbes.com/sites/forbescommunicationscouncil/2017/04/28/how-to-build-a-successful-author-marketing-platform/#6e59294326d4

https://www.thebookdesigner.com/2013/06/5-ways-to-stop-procrastinating-and-start-building-your-fanbase/

http://www.yourwriterplatform.com/actions-to-build-writer-platform/

 

Image Source References:

http://www.theartistevolution.com/service/fan-base-management/

http://www.indie-music.com/ee/index.php/blog/comments/leverage_your_existing_fan_base_and_build_your_following_on_autopilot

 

 

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