#MarketingMondays: What is the Best Social Media Platform for You?

Best Social Media Platform

The question you may be asking is which social media platform is the best one for me or do I need them all? The answer to that is it depends on you and your needs. All of the different social media platforms can be an overwhelming thing for a writer. You should choose the social media platform that best fits you and what your needs are. If you just want to have a Facebook account that is OK. You don’t need to have every social media that is out there. Having every social media account can cause stress, and then you won’t be having fun with connecting with your fans and posting on a social media account. 

Best Social Media Platform

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So which one do you choose? Well to start, ask yourself how often you have time to post. Do you want to be obligated to post every day if necessary? Choose the social media platform that works with your schedule. Most of us have full-time jobs and are writing on the side. We have to have a way to pay bills while we are trying to become an author full-time. So, with that in mind what social media platform appeals to you and your needs. Using social media is a great way to network and make new friends, and possibly jobs. Don’t make it hard on yourself. You only have to do as much as you are comfortable with. 

Let’s take a look at some of the social media platforms and what their posting schedule would look like. Twitter is the big one that recommends that you post daily to keep interest. That can be hard for some authors because of their busy schedules. Next, Facebook you can use this for advertisements about your book and events that you are going to be going to. The recommended posting for Facebook is at least once a week. That may be easier for some of us writers. Lastly, your own blog. The recommendation for blogging is at least once a week, possibly more because you want to be active in your pursuit of writing. Each of these platforms will require some effort from you as the writer, and it depends on how much you want to post as to which is the correct platform for you.

Best Social Media Platform

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There are some questions you need to answer when you are selecting a social media platform. How often do you want to post? How much time do you want to spend posting? Do you have the time to post as much as needed for your chosen platform? What kind of content do you want to post? Are you more textual or visual with your posts? A mix of the two would be best. Your readers will remember a picture that goes with a great post. Do you want to be with a platform that is less interactive or very interactive? Twitter or Facebook? These questions will help you to decide what is best for you and your work. Whatever platform you choose just make sure you give it your all and stay dedicated to posting. Don’t overwhelm yourself and always just have fun with it. 





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