The most important thing to remember is that your audience is global. Someone in California can read your book. Someone is New York City can read your book. Someone in India can read your book. Someone in Kenya can read your book. Someone in Melbourne can read your book. Unless your book is totally focused on a specific country’s citizens, your target audience is global. You’re trying to attract as many people in the English speaking world as possible. Your tweets need to be sent at times during which as many people as possible are online AND on Twitter.
There is one simple way to ensure that your tweets are sent at the time. I may have mentioned Buffer previously, but it’s really great for learning when to post. You can program in who you are targeting, and it will automatically tell you when to tweet in order to reach everyone. I generally try to reach people on the East Coast, in the United Kingdom, and in Australia and New Zealand. To be the most thorough, also include a city on the West Coast, like Los Angeles. You want your targeting to be wide in order to reach as many people as possible.
With this knowledge in your back pocket, begin thinking about how you can change up your social media strategy to target everyone. This is a global world now. Your audience should be global. Use correct timing to reach the biggest audience possible.
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